On the day:
The day starts with the Country Brand Index, a global snapshot of where countries are in a tourism context, presented by branding experts Futurebrand, co-creators of the highly successful Pure Tasmania brand. Brand consultant, David Grant will also discuss how businesses can connect their brands with opportunities for future growth.
Identifying industry trends is one thing but what will our visitors look like in 10 years time? Ross Honeywill, CEO, Social Intelligence Lab, renowned consumer behaviourist and social futurist, will describe the recession-proof traveller and how we can attract them.
Updating us on the latest tourism industry research, as well as recommendations from the Jackson Report, plus growth sectors and funding issues will be Matt Hingerty, Managing Director, ATEC (Australian Tourism Export Council).
Google Senior Industry Travel Analyst, Nikolai Pitchforth will deliver an engaging presentation on The Present and Future for the Online Travel Consumer.
Enjoy a yummy lunch prepared expertly by Karen Goodwin-Robert's acclaimed Taste Catering.
Get involved in our 'Joining the Dots', interactive and practical panel discussion with leaders from key industry sectors including arts and culture, events, indigenous tourism, eco/adventure tourism, food and wine and the Tasmania brand. This session will be facilitated by Professor Malcolm Wells. Panellists and the audience will discuss the integration of diverse, but like minded sectors in creating desirable, varied and interesting regional destinations.
Time: 9.00 am to 5.00 pm
Venue: Main Auditorium, Bahai Centre of Learning - 1 Tasman Highway, Hobart
Conference: $135
Additional Networking Session Tickets: $28
Parking: Argyle Street Carpark - Wellington Valet Carpark on Argyle Street - Market Place Valet Carpark. Very limited on-site parking for arrivals.
Special note: October 14 is also national Ride to Work Day! In support of reducing carbon emissions, we don't mind if you come dressed in lycra.
